ALL SESSIONS ARE AT THE COLORADO CONVENTION CENTER, UNLESS OTHERWISE NOTED.
Podcasting 101 — Audio editing and podcasting                     Â
ROOM 405Â
FRIDAY 8:45 a.m. – 10:15 a.m.
This session will help you feel more comfortable recording audio, recording your voice and editing all of it to produce a quality product. What are some of the tools you’ll need to accomplish a quality podcast and what will you need to do to promote your work? Â
INSTRUCTOR: Doug Mitchell, Career Coach, Knowledgewebb.net
Mobile You – Cell Phone Gear and Apps                                          Â
ROOM 406
FRIDAY 8:45 a.m. – 10:15 a.m.
Whether you have an iPhone, BlackBerry, Pre or other mobile device, there are tools available to help perform your reporting duties a little easier. This will be an open contribution session in which attendees can share the tools they use and help others use them properly.
INSTRUCTORS:
Robert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School of Journalism
Joe Ruiz, Associate Producer-Lead for News, SeattleTimes.com
Illustrating with Photoshop: Using PS for Good, Not Evil         Â
ROOM 501
 FRIDAY 9 a.m. – 10:30 a.m.
Jeff Neumann of The Denver Post will demonstrate how to use Photoshop to create illustrations that will not be mistaken for photojournalism and explain why Photoshop illustration is an important part of the newspaper graphic design toolbox. Participants will learn that Photoshop is more than a “digital darkroom†program and explore different types of collage techniques and visual themes as they go step-by-step through two illustrations.
PRESENTER:Â Jeff Neumann, Lead Designer, The Denver Post
Photography Portfolio Critiques                                                       Â
ROOM 404
FRIDAY 9 a.m. – 10:30 a.m.
Top editors and photographers will critique portfolios, live, as the images are shown on a large screen. This roundtable discussion of photography work is an open forum for anyone to sit in and listen. Participants’ work will be accepted on site for review by the coordinator.Â
COORDINATOR: Natalie Guillen, Staff Photographer, The New MexicanÂ
PANELISTS:
Ray Chavez, Staff Photographer, Oakland Tribune
Kenny Irby, Visual Journalism Director, The Poynter Institute for Media Studies
Tim Rasmussen, Director of Photography, The Denver Post
Josh Trujillo, Visual Journalist, Seattle Post-Intelligencer.com
We’re Not Gonna Take It: The Art of Negotiation                         Â
ROOM 503
FRIDAY 9 a.m. – 10:30 a.m.
Even in a time of layoffs, it’s important to realize you still have leverage. Know what to ask for and how to ask for it. Whether you are taking a new job, improving your current terms, being reassigned or taking a buyout, you don’t have to take just what’s offered. Learn what terms and conditions are negotiable and techniques you can use to negotiate those terms yourself.
MODERATOR: MarÃa Leticia Gómez, Anchor/Reporter, Noticias Univisión 14 – KDTV San Francisco
PANELISTS:
Rick Carr, Broadcast Employment Attorney, TVContract.com
Herta Suarez, Executive Director and Contract Negotiator, AFTRA Miami Local
Karen Wang-Lavelle, Executive Vice President and Agent, Ken Lindner & AssociatesÂ
Essential Tools for the Backpack Journalist                                   Â
ROOM 407
FRIDAY 9 a.m. – 10:30 a.m.
Are you a journalist always on the go or away from the newsroom? Find out about the tools and gear you need to know about to publish dynamic multimedia stories on the road. You’ll also learn how to multitask, prioritize, and respond to breaking news situations.
INSTRUCTOR: Mark S. Luckie, Journalist/Author, 10,000 WordsÂ
¿No hay trabajo? Sé tu propio jefe
ROOM 504
FRIDAY 9 a.m. – 10:30 a.m.
Descubra cómo te puedes “reinventar†sin tener que abandoner tu pasión por el periodismo. En esta sesión, se explorarán otras formas de canalizar tus energÃas y hacer lo que puedas y no decaer. Varios colegas que han pasado por esta experiencia también discutirán maneras en que los periodistas bilingues pueden mercadear esas destrezas linguÃsticas como una ventaja en estos tiempos de much incertidumbre.
COORDINADOR: Sal Morales, Content Manager, WSBS MEGA TV, Miami
MODERADOR: Mercedes Vigón, Associate Professor of Journalism, Florida International UniversityÂ
PANELISTAS:
Hugo Balta, Senior Producer, MSNBC; former Vice President of News, Telemundo 47
Eduardo Blancas, Owner, Al Aire News public relations firm, Los Angeles
Mariela Dabbah, Media Contributor; author of several books including The Latino Advantage in the Workplace and Cómo conseguir trabajo en los Estados Unidos
Tonny Velasco, Freelance Producer/Reporter, Bristol, Connecticut Â
The Business of Freelance                                                                   Â
ROOM 505
FRIDAY 9 a.m. – 10:30 a.m.
Congratulations, your freelancing career is taking off. But getting your work published or aired is only the beginning. Whether you freelance fulltime or on the side, you are now your own small enterprise. This workshop will examine the business basics of freelancing. How do you file a 1099? What can you write off as a business expense? How much should you put away for taxes? Are you planning for your financial future? Experienced freelancers and financial experts will fill you in on all you need to know.Â
MODERATOR: Ricardo Sandoval, Project Manager, International Consortium of Investigative Journalists   Â
PANELISTS:
Cecilia Balli, Freelance Print Journalist; Assistant Professor of Journalism, University of Texas at Austin
Sandra Gonzalez, Freelance Television Journalist, WGNO-ABC26, New Orleans
Sergio Quintana, Freelance Broadcast and Online JournalistÂ
Audio Slideshows 101Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
ROOM 405
10:30 a.m. – Noon
You’ve acquired your audio interviews, ambient sound and taken powerful pictures, but what’s next? One of the more powerful forms of storytelling is the audio slideshow. Attendees will learn how to weave a story using these multiple forms and how both forms compliment the other.
INSTRUCTORS: Steve Saldivar, News21 Carnegie-Knight Fellow, UC BerkeleyÂ
Web Journalism on the Cheap                                                      Â
ROOM 406
10:30 a.m. – Noon
What are some of the latest, free tools available? We can’t even tell you because this might change before the session. You’ll have to show up to find out, but rest assured the tools will be very useful.
INSTRUCTORS:
Robert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School of Journalism
Joe Ruiz, Associate Producer-Lead for News, SeattleTimes.comÂ
Photography Portfolio Critiques                                                       Â
ROOM 404
FRIDAY 10:30 p.m. – 11:45 a.m..
Top editors and photographers will critique portfolios – live, as the images are shown on a large screen. This roundtable discussion of photography work is an open forum for anyone to sit in and listen. Participants’ work will be accepted on site for review by the coordinator.Â
COORDINATOR: Natalie Guillen, Staff Photographer, The New MexicanÂ
PANELISTS:
Ray Chavez, Staff Photographer, Oakland Tribune
Kenny Irby, Visual Journalism Director, The Poynter Institute for Media Studies
Tim Rasmussen, Director of Photography, The Denver Post
Josh Trujillo, Visual Journalist, Seattle Post-Intelligencer.com
Video Storytelling – Creating that Memorable Story     Â
ROOM 502
FRIDAY 10:30 a.m. – 11:45 a.m.
Memorable stories often make up the best television news has to offer. Most of the time, those moments happen right in front of us unexpectedly. On other occasions, it’s the writing or the image the camera captures that makes it a memorable moment. As storytellers, we take our viewers to places they normally would not visit and introduce them to people they normally would not meet. And we help them experience events they normally would not get to experience. Listen, learn and see how some storytellers go beyond the facts and figures to tell a memorable story.
COORDINATOR and MODERATOR: Manny Sotelo, Photojournalist, KUSA-TV, Denver
PANELISTS:
Viviana Hurtado, Former Correspondent, ABC News
David Puente, Producer, CNN’s AC360
Marketing Yourself in a Multimedia World               Â
ROOM 501
FRIDAY  10:30 a.m. – 11:45 a.m.
 Sponsored by NBC Universal
You can blog. You know how to shoot and edit your own video. You understand the importance of social media, the value of the Internet and producing cross platform content. Where do digital journalists fit in the newsroom? What opportunities are out there? Once you’re in the job, how do you maintain a competitive edge?  What types of stories work for digital journalists? Whether you’re starting your career or reinventing yourself as a multimedia journalist, this panel brings together industry leaders to discuss the role that convergence continues to play in newsrooms and how you can be at the forefront as the field evolves.
Moderator: Ramon Escobar, Executive Vice President Telemundo Network News
Panelists:
Paula Madison, Executive Vice President & Chief Diversity Officer, NBC Universal & Company Officer, General Electric
Yvette Miley, Managing Editor MSNBC
Fernando DÃaz, Managing Editor, Hoy (Chicago)
Russell Contreras, Multimedia Reporter, The Associated PressÂ
Newspaper Narrative in a Twitter World                                  Â
ROOM 503
FRIDAY 10:30 a.m. – 11:45 a.m.
We’re all familiar with the litany of obstacles to narrative journalism in the incredible-shrinking newspaper world. Lack of space. Competition for reader attention. One hundred-and forty-character attention spans. But narrative journalism – the stories that transport the reader through character, detail, dialogue, conflict – is still being done every day. The art of the tale remains vital. Our panelists talk about how to engage as well as inform.
COORDINATOR AND MODERATOR: Tina Griego, title, The Denver Post
PANELISTS:
Kevin Vaughan, Staff Writer, The Denver Post; Pulitzer-Prize finalist for “The Crossingâ€Â  Â
Managing Up/Managing Down: The Keys to Finding Success in Your Newsroom                                            Â
ROOM 504
FRIDAY 10:30 a.m. – 11:45 a.m.
You’ve landed that promotion and now you’re set to work. But managing isn’t only the art of directing those you supervise. How well you manage your boss and even your boss’ boss can determine whether you continue moving up your organization’s ladder or stay on the rung where you are.
Moderator: Michelle Morgante, Assistant Chief of Miami Bureau, The Associated Press
Panelists:
Ricardo Pimentel, Editorial Page Editor, Milwaukee Journal Sentinel
Michele Salcedo, Editor, The Associated Press
Dino Chiecchi, Administrative Editor, San Antonio Express-NewsÂ
From Panic to Peace: Finding Approaches to Cope with Work Stress and Job Anxiety in a Time of Upheaval
ROOM 505
FRIDAY 10:30 a.m. – 11:45 a.m.
As the news industry has changed, journalists have found themselves clinging to jobs or being pushed into news ones. The stress in either seat can be overwhelming. If you have not lost your job how do you keep it and what happens when it goes away? If you were unceremoniously dumped by your former employer, well rejection is tough. Life coaches offer advice on how to cope and how to turn that worry into positive energy.Â
PANELISTS:
Cate Gerstberger, Vice President, TAP Resource Development Group, Inc.Â
Linda Hampton, Life Coach, Highview Communications
Jackie Jones, Life Coach, Jones Coaching, LLCÂ
Newsmaker Luncheon: Claiming our Home: The Politics of Immigration Reform in 2010Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Korbel Ballroom 1
12:00 PM – 2:00 PM
In a fickle election year for incumbents, the new Arizona “papers, please†law has thrust the controversial issue of immigration reform to the top of the news and to the turf of raw politics. Despite strong support from Latino voters that helped put Barack Obama in the White House, the issue was put on the back burner in Washington. Now the hot mix of passionate protests and political spin have even forced Obama to put an overhaul of the country’s broken immigration system on his crowded agenda. Congress remains ambivalent as divisions in both parties run deep. And with every passing week, activists on both sides complain about border enforcement, more people are detained and deported and more families are split, giving rise to fear and anxiety. After a bruising battle to reform health care, heightened polarization in Washington and increasing influence of Latinos at the ballot box, will the hot-button issue of immigration reform finally be addressed? We explore the politics of immigration reform and the likelihood of change coming in 2010.
Panelists: TBAÂ
Photography Portfolio Critiques                                                      Â
ROOM 404
FRIDAY 2 p.m. – 3:30 p.m.
Top editors and photographers will critique portfolios, live, as the images are shown on a large screen. This roundtable discussion of photography work is an open forum for anyone to sit in and listen. Participants’ work will be accepted on site for review by the Photo coordinator.Â
COORDINATOR: Natalie Guillen, Staff Photographer, The New MexicanÂ
PANELISTS:
Ray Chavez, Staff Photographer, Oakland Tribune
Kenny Irby, Visual Journalism Director, The Poynter Institute for Media Studies
Tim Rasmussen, Director of Photography, The Denver Post
Josh Trujillo, Visual Journalist, Seattle Post-Intelligencer.comÂ
Getting Your Story Between the Covers                                                Â
ROOM 502Â
FRIDAY 2 p.m. – 3:30 p.m.
It’s a natural progression to go from reporting to storytelling. Come listen to those of us who took that storytelling to the next level – a book! Whether fleshing out a daily beat into a full-length book or dipping your toes into fiction, there are ways to go about the business of becoming an author.
MODERATOR/PANELIST: Ricardo Pimentel, Editorial Page Editor, Milwaukee Journal Sentinel; author, “House with Two Doors†and “Voices from the River”
PANELISTS:
Ada Alvarez, Freelance Journalist; author, “Lo que no dije” and “Mudanza constante”
Yvonne Latty, Professor of Journalism, New York University; author, “We Were There: Voices of African American Veterans, from World War II to the War in Iraq†and “In Conflict: Iraq War Veterans Speak Out on Duty, Loss, and the Fight to Stay Aliveâ€
Kristin Nelson, President and Senior Literary Agent, Nelson Literary Agency
Nancy Trejos, Staff Writer, The Washington Post; author of “Hot Broke Messes: How to Have Your Latte and Drink it Too”Â
Managing a Multiplatform Newsroom                                             Â
ROOM 504
FRIDAY 2 p.m. – 3:30 p.m.
You came into this business as a print or broadcast reporter. Now the priorities of your newsroom have shifted to serve those audiences as well as the Web, mobile applications, social media and more. This workshop will cover the basics you need to know to be able to manage a staff filing on multi-platforms to make the most out of the media and get the most from your staff.
Coordinator:Â Michele Salcedo, The Associated Press
Moderator:Â Sarah Nordgren, Deputy Managing Editor, The Associated Press
Panelists:Â
Manny Garcia, Executive Editor, El Nuevo Herald
Dino Chiecchi, Administrative Editor, The San Antonio Express-News
Yvette Miley, Executive Editor, MSNBCÂ
New Manager’s Survival Guide                                                         Â
ROOM 407
FRIDAY 2 p.m. – 3:30 p.m.
Your organization has gone through downsizing and reorganizing, and voila! You’re a manager! Suddenly you’re dealing with performance evaluations, seemingly endless meetings, schedules, the demands of your boss and your staff. This workshop will help you identify and develop the skills needed to juggle all those balls and more.
Moderator:Â Elizabeth Zavala, Reporter/Editor, The Fort Worth Star-Telegram
Panelists:
Alfredo Carbajal-Madrid, Editor-in-Chief, Al DÃa
Jeorge Zarazua, Criminal Justice Editor, The San Antonio Express-News
Chris Pena, News Director, WMAQ, Denver, CO
Ch-ch-ch-changes: How to Think Clearly About Leaving the Business, and Deciding What to Do Next             Â
ROOM 505
FRIDAY 2 p.m. – 3:30 p.m.
 Whether you have been laid off, bought out or decided on your own to leave journalism it was a tough choice. Thousands of journalists are facing this decision now. Go or stay. Making the choice requires clarity. Listen to the outstanding panelists discuss their decisions to move out of journalism and how they decided their next steps.
MODERATOR: Angela Clemmons, Sports Copy Chief, The Denver Post
PANELISTS:
Vicki Adame, former journalist, now in public relations
Michelle Dally, former journalist, went into public relations and now attends veterinary schoolÂ
Alex Obregon Foster, former journalist at the Rocky Mountain News, now press secretary for a U.S. Senator
Manny Gonzalez, former journalist, now doing Census Outreach and Communications
Live Webcasting                                                                                         Â
ROOM 405
FRIDAY 2:15 p.m. – 3:30 p.m.
Those journalists out-and-about should be able to stand out when news breaks. What tools can you use to go live anywhere there’s bandwidth? From Ustream, Qik and other tools to Voice over IP technology, this course will show how a small financial investment can help you go live when you need to most.Â
INSTRUCTOR: Joe Ruiz, Associate Producer-Lead for News, SeattleTimes.com
Search Engine Optimization (SEO)Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
ROOM 406
FRIDAY 2:15 p.m. – 3:30 p.m.
Despite your best efforts and quality reporting, the story you wrote may not be the first indexed page when people search for the latest. Proper search engine optimization techniques can complement your reporting and ensure your audience finds your hard work. Â
INSTRUCTOR: Mark S. Luckie, Journalist/Author, 10,000 Words
Photography Portfolio Critiques                                                      Â
ROOM 404
FRIDAY 3:30 p.m. – 5 p.m.
Top editors and photographers will critique portfolios, live, as the images are shown on a large screen. This roundtable discussion of photography work is an open forum for anyone to sit in and listen. Participants’ work will be accepted on site for review by the Photo coordinator.Â
COORDINATOR: Natalie Guillen, Staff Photographer, The New MexicanÂ
PANELISTS:
Ray Chavez, Staff Photographer, Oakland Tribune
Kenny Irby, Visual Journalism Director, The Poynter Institute for Media Studies
Tim Rasmussen, Director of Photography, The Denver Post
Josh Trujillo, Visual Journalist, Seattle Post-Intelligencer.com
“You’re Live!†– Story Critiques for Live Television                   Â
ROOM 501
FRIDAY 3:30 p.m. – 5 p.m.
Join a lively discussion as a panel of top TV journalists observe and discuss memorable live shots that have appeared over the past year. Reporters, bring your video résume and get real-time feedback from your peers. Panelists will also discuss how the new technology is changing how we tell stories – for better and worse!
MODERATOR: Soledad O’Brien, Anchor and Special Correspondent, CNN
PANELISTS:
Catherine Anaya, Reporter, KPHO-TV, Phoenix
Sid Garcia, Reporter, KABC-TV, Los Angeles
Anne Trujillo, Reporter, KMGH-TV, DenverÂ
Las redes sociales: ¿Ventaja u obstáculo?                             Â
ROOM 407
FRIDAY 3:30 p.m. – 5:00 p.m.
En esta sesión se explorarán maneras de utilizar las redes sociales como recursos en sus periódicos o en los noticieros televisivos. Las redes sociales pueden ofrecer buenas fuentes e ideas al buscar y producir las noticias, pero también se presentan retos al tratar de determinar la credibilidad de esas fuentes. Además, se tratará el tema de las dificultades y la falta de adiestramiento que enfrentan algunos periodistas al tratar de utilizar programas electrónicos como Twitter y Livestream para poder realizar reportajes más efectivamente.
COORDINADOR: Sal Morales, Content Manager, WSBS MEGA TV, Miami
MODERADOR: Verónica Villafañe, title, Media Moves blog, Los Angeles
PANELISTAS:
Christine Maddela, News Anchor, ABC 2 Nashville
Ernesto Mourelo, Social Media Director, NBC 5, Cincinnati
Judith Torrea, Journalist/blogger, El Paso/Ciudad Juárez
Reinventing Yourself: From One-Track Journalist to 21st-Century Hybrid
ROOM 505
FRIDAY 3:30 p.m. – 5 p.m.
Staying in journalism requires tenacity, commitment and evolution. What used to work for print, broadcast or radio reporters separately are now the skills everyone needs to know. Â As traditional news outlets shrink and online outlets crop up enterprising journalists must grow and change to remain relevant and working. But what does that mean now? Find out from panelists who have grown with the times and who are producing exceptional work from a university, online and as a freelancer.
MODERATOR: Rebecca Aguilar, Freelancer and Blogger; former broadcast journalist
PANELISTS:
Hugo Balta, Senior Producer, MSNBC; former Vice President of News, Telemundo 47
Sarah Cohen, former journalist who is now teaching
Barry Gutierrez, former photojournalist, now a freelancer with his own business, working on a variety of projects including movie stills
Yvonne Latty, former print reporter, turned author and professor, now producing a documentary film
Twitter 101Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
ROOM 405
FRIDAY 3:45 p.m. – 5 p.m.
Sponsored by: Toyota
Still wondering about Twitter? Why and how can it be useful and should you attempt to use it? Not only will this session teach you the basics of Twitter, it will also show you how to use it in a mobile setting and whether it’s right for you. The session will also include best practices and techniques to using the service correctly while treating your audience and yourself in a professional fashion. Some of the ethical issues about using Twitter will also be discussed.
INSTRUCTOR: TBA
Un-conference                                                                                     Â
ROOM 406Â
3:45 p.m. – 5 p.m.
What subjects would you like to discuss? These sessions will be pitched and voted upon by conference attendees in Denver. They can be discussions, trainings, etc. They can include multiple people or be a single person instructor. The beauty of these two sessions is that the conference attendees will decide what they want to learn about the most. Details on a selection process will be given at the conference.
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