Under the theme, Your Community, these sessions will explore the political, social and economic issues facing the coutry’s fast-growning Latino community. We will explore hot topics with tips on how to contextually cover these issues.

*(All titles and descriptions are subject to change)

 

Beyond Baseball and Soccer: Appealing to the Latino Sports Audience

Yes, lots of Latinos like soccer. Yes, it’s ideal to have a Spanish-speaking reporter when covering baseball. We know that. Virtually every professional sports realizes the power of the Hispanic market and is trying to tap into it, but what are media outlets doing to appeal to the Latino sports audience? What can they be doing better? Leading sports journalists and editors from both English and Spanish-language outlets will explore this idea.