Saludos:
It’s no secret that the finances of the National Association of Hispanic Journalists have been buffeted by the changes in the industry and the recession. The financial news coming out of Denver’s convention isn’t complete and it isn’t great, but it’s better than we thought at the time of the general membership meeting. Although sponsorships dipped and attendance was lower than anticipated, we didn’t have to pay a penalty to the hotel as we originally thought.Â
Sponsorship checks are still coming in. We are grateful for our sponsors’ support, and hope to continue our relationship well into the future. Published reports about sponsors not coming through and that our finances are in worse shape than other journalism organizations are flat out not true. For those who doubt that statement, there is this: We are not in debt. Not all journalism organizations can make that claim.Â
When it looked like we were about to face a cash flow shortage in September, our Executive Director Ivan Roman requested authorization to borrow up to $50,000 from an investment fund to cover basic expenses–payroll, rent, office equipment and supplies–for about a month. Our balance in that fund is about $138,000, allowing for fluctuations in the stock market.Â
On Thursday afternoon, August 12, the board was asked to approve a bridge loan from that fund of up to $50,000 to be tapped as needed to cover up to two payroll cycles. It was structured that way to minimize commissions and fees from liquidating stock. It was to have been repaid no later than June 1, 2011, at 3 percent simple interest, so that we would return more money than was taken. I’m proud to say the board agreed and acted promptly. The eight members present voted yes, and four board members who were unable to attend the conference call gave me their written proxies. One board member voted no, three others did not vote.Â
Fortunately, a sponsor payment arrived in the office on Friday making it unnecessary to activate the bridge loan. Stocks have not been sold or money withdrawn. The principal remains intact, invested in stocks as it was before Thursday’s call and straw poll was taken.Â
When and if they will be tapped depends on how we juggle the various pieces of the financial and fundraising puzzle this fall. Some $270,000 in cuts in overall expenses–including personnel and benefits, accounting services, audiovisual costs and printing–have already been made or are projected as we face this financial challenge. We continue to examine ways to trim expenses, including free or subsidized office space.Â
To ensure accountability, we will be doing a financial audit at the end of the year. Accountability is supremely important in working with donors, sponsors and in growing membership. An audit will provide independent certification of our financial condition.Â
We continue to find ways to raise revenue. We are continuing the Denver Challenge and are planning fundraising, training, and regional conferences across the country this fall. Our reduced rate membership drive to attract former members and new members has the potential to generate tens of thousands of dollars and help us meet our goal of 2010 members by the end of 2010.
There is no question that many financial challenges remain. The action the board took is one small piece of making sure the lights are on and staff in place to carry out the programs that help fulfill our mission. Your support has sustained us, so we can sustain Hispanic journalists in these difficult times. And for that there is no word but thank you.Â
Un abrazo fuerte,Â
Michele Salcedo
NAHJ President
