These campaigns make up our digital voice supporting our celebration of Latino journalists.
Please note that all analytics and numbers are entirely organic
We have adjusted the monthly newsletter format to be reflective of the NAHJ brand, visually engaging and crucial to our awareness as a membership association made adjustments to be aware where interest lies and calculate an accurate number of views. We have grown from our content being viewed 1.7% to 16.8%. We are headed in the right direction as members are more and more aware to check their inbox for this monthly newsletter. The numbers will continue to rise and content will continue to provide value to our members.
Aside from increasing the amount of followers of NAHJ’s Twitter account by over 12k+ in less than one year, the demographic increase of journalists and media outlets has risen by 38%. We are taking the time to target, engage and retain those within our association as well as those relevant and supportive of our mission.
Also separate from our following on the Twitter platform, the impressions what we used to see in a month, we now see in one week! Our engagement rates which include mentions, likes, retweets and more are up right under 4,000%. Yes, you read that correctly. A large number, but a direct result from the strategy and intent put into curating a specific feed of revolving content themes and policy.
We worked diligently preparing for the 2016 national conference to utilize our digital platforms to communicate to those who did not attend an accurate and exciting representation of workshops, events and the career fair. On Twitter alone, the analytics we accomplished in one day in D.C. were equal to 3 days of the 2015 national conference.
The official partnership we now have with Twitter will provide support from their journalism department to our members, granting NAHJ exclusive training, workshops & insights.
Our official Facebook page, @NAHJfan progressed by 1k+ in following but more importantly, our engagement continues to increase 47% by incorporating video content, live stream posts & unique articles and membership highlights. Utilized differently than our Twitter feed, we have identified what type of content appropriately represents our association and is appealing to further increase engagement.
You will notice in 2017 we have established a partnership with Facebook & will be rolling out resources ahead of time to our association members, including training workshops with the local chapters and an experiential event at the national conference in Anaheim.
We kicked off our new Instagram account (@OfficialNAHJ) during the NAHJ NABJ joint national convention in August. In a short few months we have made a conscious effort to first and foremost engage all NAHJ members and following that effort, we have focused in on what visually defines and communicates the aspects that make up NAHJ. The account is now verified and ready to keep growing.
Our membership has probably noticed some significant changes on our website. The new product is clean, streamlined & additionally, it’s mobile friendly! However, this is not the end product, it is a fresh beginning; our website will continue to grow and evolve to represent the NAHJ brand. Just like all of our other digital platforms, this will reflect a celebration of our Latino journalists.