AD DOLLARS:
New York City's Univisión and Telemundo stations have received only $2 million of the $28 million spent on television campaign ads through the end of September by the city's mayoral candidates, according to the research firm Competitive Media Reports.
Republican mayoral candidate Michael Bloomberg has spent $1.7 million with the Spanish-language stations. Democratic candidate Mark Green has not spent any advertising dollars with the stations.
Last year, Univisión and Telemundo received just 2% of the $70 million spent on television advertising for political races.
Green spokeswoman Johanna Flattery told the New York Daily News that the campaign has not placed ads with Spanish-language television because it has been "cost prohibitive," but "that doesn't mean we have ruled it out."
Angelo Falcón, senior policy executive with the Puerto Rican Legal Defense and Education Fund, told Weekly Report Green is reinforcing his critics by not advertising with the city's Spanish-language stations, despite his pledge to mend fences with the mostly Latino and African-American supporters of former Democratic candidate, Bronx Borough President Fernando Ferrer.
Falcón added that he was told by a Green supporter that part of the candidate's strategy is to demobilize Latino voters. He noted that while many pundits call the Latino vote the sleeping giant, "Green has put that giant back to sleep."
CCNMA NEWS:
The California Chicano News Media Association last week laid off two staffers as a result of the nation's economic downturn: Kevin Olivas, career development coordinator, and Xochilt Chavira, office assistant.
CCNMA is seeking to raise funds through a direct mail campaign. To make donations contact CCNMA, USC Anneberg School of Journalism, 3800 S. Figueroa St., Los Angeles, CA 90037-1206. Phone: (213) 743-4960.
MIDWEST JORNALISTS:
Some 80 journalists, educators and journalism students gathered Oct. 26 and 27 at Michigan State University in East Lansing to discuss industry issues and coverage of the growing Latino community in the Midwest. The event was sponsored by Region 6 of the National Association of Hispanic Journalists.
