Press Release

August 7, 2004, 2004

Geraldo Rivera Pledges $100,000 Donation to NAHJ, UNITY: Journalists of Color

Media Contact:(202) 662-7413

WASHINGTON, D.C. - Fox News Senior Correspondent Geraldo Rivera pledged last night to make a financial gift of $100,000 to the National Association of Hispanic Journalists and UNITY Journalists of Color during NAHJ's Hall of Fame Gala.

Rivera presented NAHJ with a check for $40,000 and UNITY with a check for $10,000 at the gala and will match that total in 2005. NAHJ will name a scholarship in Rivera's name as a result of his donation.

Rivera's donation to NAHJ allowed the association to successfully reach the goal set by a challenge grant received last year from the Ford Foundation and John S. and James L. Knight Foundation. The grant called on NAHJ to raise $115,000 from individuals that the foundation will match dollar-for-dollar.

Rivera's gift will help to support NAHJ's Campaign for Parity, a multi-year initiative to strengthen education and professional development opportunities for Latino journalists, increase advocacy efforts around coverage of Latinos and partner with media companies across the U.S. to more rapidly achieve newsroom parity.

All gifts made toward the Campaign for Parity will address three important needs; diversifying U.S newsrooms, providing education and professional development to Latino journalists and improving the quality and accuracy of media coverage of the Latino community.

NAHJ is the largest association for Hispanic journalists in the country, with more than 2,000 members. Founded in 1984, the mission of NAHJ is to increase the number of Latino journalists working in the nation's newsrooms and to improve the media's coverage of the Latino community.