Washington -- For the past two years, the annual employment
survey of the Radio & Television News Directors Association
has reported a significant decline in the percentage of journalists
of color working in local radio and television stations.
That decline is both significant and alarming -- from 21.6%
minority employment at local English-language television stations
in 2001 to 16.7% last year, and from 10.7% in radio in 2001
to 6.5% last year.
Furthermore, the report states that since 1990 there has been
no significant, meaningful change in the percentage of minorities
in television news.
Given the growing diversity of our nation's population, we
at NAHJ believe this backward trend constitutes a genuine crisis
for broadcast journalism. Because of that we agreed to participate
in an emergency Jan. 9 summit called by RTNDA and our partners
in UNITY: Journalists of Color, along with senior executives
from the nation's major broadcast news networks and broadcast
ownership groups.
We applaud RTNDA President Barbara Cochran and UNITY President
Ernie Sotomayor for convening the historic summit and all the
executives who participated for reaffirming their commitment
to newsroom diversity.
The off-the-record meeting produced a frank and serious exchange
on the failures of the past, a better sense of some gaps in
research that must be filled in order to identify the root causes
of those failures, and it also examined some possible solutions.
We were encouraged by several of the media executives who signaled
that their companies are willing to explore creative new joint
efforts with the UNITY member organizations to address the problem.
NAHJ intends to actively pursue those individual offers.
But while the encouraging signs from the summit make us hopeful,
some of the views expressed during the meeting give us cause
for much concern. The discussion made clear that:
1) Some broadcast executives do not see a crisis when it comes
to diversity in the industry.
2) Industry leaders, for the most part, remain reluctant to
release the employment data necessary for the public or their
own investors to gauge whether real progress is being made.
Such data could help identify which companies or chains are
doing the best job and which are lagging the most in minority
hiring. We fully understand that federal regulations do not
require companies to release such data, but the newspaper industry
has for years routinely made public its employment information.
We believe broadcasters should do so as well.
3) Industry leaders also appear reluctant to increase their
monetary investment in new diversity efforts, especially if
it does not immediately generate greater ratings and revenue.
If we fail to achieve consensus among most sectors of the industry
that there is a crisis, if we do not have the necessary data
to understand the extent of that crisis and fashion appropriate
strategies, and if individual media companies do not summon
sufficient will and resources to attack the crisis, we fear
that significant progress in newsroom diversity will continue
to elude us all.
For NAHJ, such continued failure is not an option. Our organization
is proving with our newly-created Parity Project that newsroom
diversity can be achieved in a rapid and cost-effective manner,
and that such diversity produces better and more comprehensive
news coverage.
Last week's summit was an important prelude to this year's
UNITY Convention in August -- the largest gathering of journalists
in American history. We urge all broadcast companies to spend
the next few months developing concrete new efforts around diversity
and to unveil those at UNITY.
NAHJ was founded in 1984 and has close to 2,000 members. The
goal of the association is to improve news coverage of the Latino
community and to increase the number of Latinos working in our
nation's newsrooms.