Victoria Sanchez de Alba BA Snyder
Co-Chair, Hall of Fame Gala and Gran Baile
“I look forward to attending NAHJ’s conference gala as for me I consider it to be the “Oscars” of a professional journalism organization. This is a special event where we come together to recognize and award our excellent journalists “In Memorandum” and “Hall of Fame” for their hard work as some have risked their lives to tell stories. It is a night where we come together as familia to meet new and old friends, and break bread. I remember as a student when I first attended the conference and the gala I left so inspired. And even though I don’t work as a journalist now, I continue to practice the journalism skills that I learned, and continue to learn in my communications/PR profession as we also tell stories. Thank you Brandon and Alberto for your leadership and vision to include us in PR to assist with the fundraising for this important gala, as we have experience in reaching out to corporations and influencers. Further, we can also assist in helping brand NAHJ! I look forward to working with the team to making this a successful gala, NAHJ Oscar night!”
Victoria Sanchez De Alba is President of De Alba Communications, a multicultural Media and Public relations firm in San Francisco, California that provides communications consultation to a wide range of industries and service areas. De Alba Communications raises public awareness through strategic media outreach, targeting both general and multicultural markets for Fortune 500 corporations, nonprofit organizations, political campaigns, and businesses in the health, education, real estate, transportation and technology industries. Prior to launching De Alba Communications, she worked in television journalism and investigative reporting for the Center for Investigative Reporting, Inc. (CIR) in San Francisco, where she was part of an Emmy award-winning national news team. Other positions included ABC/7 KGO TV, San Francisco, and CBS KOVR TV-13, Sacramento, and Stanford University News Service, Stanford and more.
After producing television news, she decided to transfer her journalism skills to Media and Public Relations. After working with The Terpin Group, a leading high-tech PR firm in San Francisco, she went out on her own as an independent consultant and formed De Alba Communications in 2002.
Victoria is a lifetime member of NAHJ and a member of PRSA (Public Relations Society of America.) She received her Bachelor of Arts in Communications, with emphasis in Media Law, from the University of San Francisco, San Francisco, CA.